Bahncard25

The Idea of this Campaign was to show all the cool things Gen Z can discover with the Bahncard 25 trial – and do it in a way that the target group will dig it, too:
With a collage mechanic that’s fun to watch.
Quickly, simply and boldly, the visuals were based on three topics (Citytrip, Beach Holidays and Concerts), which articulated the Campaign,
bringing the Bahncard25 and Deutsche Bahn closer to a young audience.