Massmenschen

“Massmenschen” was the centrepiece film and the name of a huge cross-media campaign to showcase Bavaria in a creative and extraterrestrial way, exploring the regional treasures in a climate-friendly and sustainable way. The film is a heartfelt tribute to Bavaria’s breathtaking natural beauty, vibrant culture and the warm hospitality of its people.

The aim of the campaign was to bring DB Regio Bayern closer to the people and make them aware that travelling by train is a particularly environmentally friendly and comfortable way to reach their destinations, whether near or far.

My role in this fun campaign was to create offline (posters, flyers, beer labels, cut-outs, etc.) and online (display banners, social media video content, gifs, etc.) Out of Space ads.

We are proud to say that the campaign won a silver award at the BCM (Best of Content Marketing) Awards in the Tourism,
Travel and Transport category.