YKKE concert activation

The main idea for this activation was to create an exclusive box, which was sent to different influencers in order to spread the word and promote the Weit Weit Weg YKKE Show on Youtube. The box contained a binocular, stickers, drinks, flyers and the most important thing: the Concert Ticket. As an extension of the idea, I created Giphy stickers of each item in the box so every user could also use them and spread it over social media.