All electric, now!
As part of this campaign, I created a few social media films, like the ones below with the goal of positioning Smart among the best electric and urban vehicles in the market. There were two versions to implement the concept of these videos, which was making images react to music:
One more people oriented, and the other one based only on the car.
Tik-Tok
With the launch of Tik-Tok in 2018, I was given the task to produce short video content for the Smart Channel together with a great creative team. Lots of photo/video shoots were scheduled and part of my work was organizing, directing and shooting the content, as well as taking care of the post-production work.