X-Class Car Concept Activation

Mercedes-Benz Vans has been the main sponsor of the UCI Mountain Bike World Cup and World Championships since 2018. Due to this fact, I was asked to create a Concept Design for the X-Class, which was displayed in many international activations in these tournaments.

Client: Mercedes-Benz
Role: Graphic Design & Art Direction
Photography: Thomas Van Rooij
Agency: M&C Saatchi Sport & Entertainment © All rights reserved
2018